White Rose Eau de Toilette

Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice.

White Rose was originally created in the early 1800s. It was crafted at Floris Jermyn Street shop in London by Mr John Floris. The fragrance was a favourite of Florence Nightingale.

She had bottles shipped out to her while nursing in the Crimea war. You can read a treasured letter from Florence in our Jermyn Street shop, where it is on display. In the letter, she expresses her gratitude to Mr Floris and her favourite fragrance, White Rose.

“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale

Top notes: aldehydic, carnation, green

Heart notes: iris, rose, jasmine, violet

Base notes: amber, musk, powdery notes